Interview • 18.12.2023
Dieter Spark is retiring
His perspective and personal insights on 41 years at DAKOSY
Dieter Spark's career began in 1982 and has been closely intertwined with the Hamburg-based software company DAKOSY. Working in the office in addition to his university studies, he witnessed the birth of the then start-up, moved through most of the departments in the following years, and was appointed to the Board of Directors in 2002. The 65-year-old will retire on December 31 this year. But before he goes, Spark provides the DAKOSY magazine with his personal perspective and his insights into smart logistics, his 41 years at DAKOSY, and the challenges of the future.
How did you become aware of DAKOSY?
I witnessed the birth of DAKOSY in 1982 at the side of the first managing director, Volkhard Erdelbrock. In his previous position, he had been commissioned by the Gesamthafenbetriebsgemeinschaft (“GHB”) to conduct a feasibility study for DAKOSY. I worked for him while I was still a student. When the results of the study showed the benefits of operating DAKOSY, he became the preferred candidate for the CEO position at the start-up, and he took me along. My parents were anything but thrilled because at that time DAKOSY was not yet, strictly speaking, a real company, but rather a three-year test operation with a budget of 2 million DM.
What fascinated you about the combination of logistics and IT back then?
At the time, I knew nothing about logistics; my knowledge of programming and IT were what qualified me to work at DAKOSY. The position as a working student, which I did for two and a half years, was arranged for me by a professor in the university’s industrial engineering department. My first real encounters with logistics were with the dockworkers of the former tallyman companies, a sector that no longer exists today due to containerization. Their task was to pack and prepare goods for shipping — including weighing and measurement. When we arrived with our computers to pave the way for digitalizing the clearance process, we were met with a lot of skepticism. The seasoned dockworkers with their hand-scribbled notes saw no reason whatsoever to swap the pencil for the keyboard.
However, when the first quay request "came through the pipeline," it was fascinating for everyone. Even though the tone with the dockworkers felt a bit rough during my first assignment, the exchanges with the many stakeholders in the logistics industry has remained very exciting for me to this day. For contrast, software development in the logistics environment entails a wide variety of applications and customers. And in the end, there is a tangible result for a lot of people — whether in the port or among shippers, freight forwarders and logistics clerks.
Both topics have captivated you ever since then. In your view, what have been the biggest leaps in digitalization in logistics over the past 40 years?
In the mid-80s, inter-company data exchange was groundbreaking — the idea of exchanging data beyond one company. Since 1982, this principle has been a foundation for all our applications: we record data within the transport chain only once, and make it available at the earliest possible moment.
Another milestone for logistics was the point when customs started to accept the electronic exchange of customs data with economic operators. The digitally-supported export process introduced in the Port of Hamburg in 1997 using the ZAPP IT platform was also a contributing factor here. Since the early 2000s, the internet has facilitated data exchange between companies. The barriers to entry are lower because firms can cost-effectively access applications through existing internet connections. This has given a huge boost to data exchange in logistics.
A particularly exciting moment at DAKOSY for me was...
… when our vision of growing beyond the Port of Hamburg, expanding to be larger than the Port Community System both geographically and in content, became a reality. Our shareholders supported this, and as a result, we were able to promote customs topics, strengthen our freight forwarding software with the acquisition of CargoSoft in Bremen, and launch the community platform FAIR@Link at Frankfurt Airport. Personally, this meant that I became part of the expanded two-person Board of Directors — alongside Ulrich Wrage. That was in 2002 — and our initial seven employees had grown to a team of 100. That, too, impressed me.

What new challenges do you see for DAKOSY in the future?
There is still a lot to be done in all the business areas where we are active. We have the expertise to tap into this potential. For example, customs areas will continue to be digitalized at the European level, and we can strengthen our customs products within the shipper community, establish a smart port world with additional applications, and connect more airports to FAIR@Link. The integration of new technologies — especially in the field of artificial intelligence — will expand the spectrum of automation.
What do you recommend to logistics experts and shippers to stay ahead in terms of IT?
Existing processes need to be evaluated and conclusions drawn. This requires the right mindset in management, and the courage to make changes. Simply hiring a CDO — a Chief Digital Officer — is not enough. This position must also be organizationally structured and equipped with the necessary skills. Otherwise, companies remain tied up in their day-to-day operations. In the short term, digitalization projects, especially for small and medium-sized enterprises, can be demanding. But it pays off. In my experience, significant savings of up to 50 percent can be achieved.
If you hadn’t followed a career at DAKOSY, what other professional path would have intrigued you?
There was no career plan B. Not even a career plan A. After my A level exams and graduation, I knew more precisely what I didn't want: it was not an option for me to take over my parents' landscaping business. My studies in industrial engineering initially provided me with a broad foundation. Certainly, another company outside of IT, but within logistics, would have suited me — for example, a career path at an airline is something I could have imagined.
To what extent will digitalization topics continue to play a role for you in the future?
I will certainly continue to actively follow how the world evolves in the future. The interest in the topic will remain, but it will no longer play an active part in my life. There are many other exciting topics that now deserve more space.
What are you looking forward to most in this new phase of your life?
For this, just like when I started my professional life back then, I have no master plan yet. But one thing is certain, I am looking forward to having more time for my hobbies. I am passionate about sports. These include cycling, swimming, skiing, hiking, and motorcycling. Also, the idea of traveling without being bound to specific dates really appeals to me.


